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While this is not 100% required, it is highly recommended that you place part of GTM code into of your website. Why should I place the Google Tag Manager code in ?
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However, if you decided to move with the manual installation (with or without a developer’s input), here’s what you need to know (continue reading) Also, some platforms offer built-in Google Tag Manager integration (for example, WIX).
Here are several examples of such plugins: All you need to do is just to add your Google Tag Manager container ID. If you are using a popular Content Management System (CMS) that allows using plugins, chances are that there is already a plugin that installs Google Tag Manager for you. You’ll need it only if you want to track visitors without enabled JavaScript (which is a very small fraction of the web traffic with many limitations) or if you want to verify the ownership of Search Console Property. As it was mentioned before, part renders an iframe, which is not allowed in, otherwise, you’re website’s HTML will be invalid.Īnother thing to mention is that the part of the Google Tag Manager code is not required. Important: While you can place both these codes in only, you must not add them both in. The tag tells the browser if the user does not have JavaScript enabled, then render an iframe version of the Google Tag Manager Container to the page.
The second Google Tag Manager code ( noscript) should be placed immediately after the opening tag. This works as a backup, allowing you to track users without Javascript. Here’s an example of the website’s where you could add the Google Tag Manager code. It tells your page to load your Google Tag Manager container asynchronously, which means that the rest of the page can continue loading while Google is doing its magic.
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Or by going to Admin > Account > Container > Install Google Tag ManagerĪny of these options will open instructions on how to install the Google Tag Manager code on your website + the code snippets that you must add to a site.Īdd Google Tag Manager container code to the websiteįollow the instruction and place the first code (which is surrounded by tags) somewhere between tags of your website.By clicking the container ID (located next to Publish and Preview buttons).There are two places where you can find it: Google Tag Manager provides the exact code and instructions on where to add it to your website. Where can I find the Google Tag Manager code? I have written more about this topic here. However, if there are several websites that belong to a single business and their structure is very similar (plus, their tracking implementation is similar), feel free to use one container on multiple websites. A single container can contain many tags, triggers, and variables. Usually, it’s for a company/business/client, while a container is usually for a website or application. Google Tag Manager account works the same as a Google Analytics account. Once you log in, you’ll be asked to create a new Google Tag Manager account and a new container.
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